Business , Business News, Business Blog

Some guru sells his program because he has 60 ways of marketing.  One Dentist was asked about his marketing he said he had 100 ways and use them all. Well I came up with 66 so far. I will work on more sometime after tax season or you can email me with ones I might have missed.


The true is you can’t use them all. Some are too costly for many of us. Some won’t work. Try as many as you like and find the ones that work and work them till they stop working or you stop working, whichever comes first.

Here they are:

1.    Direct to Consumers
2.    Party plan
3.    Rack Jobbers
4.    Wholesalers
5.    Mail Order House
6.    Resident Buyers
7.    Fairs and Exposition
8.    Chain Stores
9.    Discount Stores
10.    Lease Departments
11.    Supermarkets
12.    Free Publicity
13.    Sales People
14.    Franchising
15.    Co Party
16.    U.S. Government
17.    Direct Mail
18.    Co-op Mailing
19.    Trade shows
20.    Advertising Specialties
21.    PX’s
22.    Premiums

Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country.

You want your flyers to travel all over town, only you'd    probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps can you take to avoid this?

Here's a few hints and tricks to help your flyers avoid the trash:

1. Don't miss the boat before you start. Double-check local
Fresher's week and 2005/06 term dates with your local universities, as they vary nationwide.

2. Make sure there's a reason for students to keep your  flyers. Can you include a drinks' promotion, discount or special offer in the copy?

 Your Passport To The World - Teaching English Abroad
 Teaching English in a foreign country can be an incredible challenge... and it can also be one of the most fulfilling experiences you'll ever have. Living abroad, absorbing the culture of another people, and using your native English knowledge to enlighten your students are all wonderful aspects of this rewarding career.

But before you take the plunge and sign up for a job overseas, there are a few things you should consider about yourself and your intended path. Keep in mind... not everyone is cut out for a job like this!

Teaching English in another country is not just a job. It's also a lifestyle choice. Regardless of where you choose to teach (and sometimes, your choices may be limited by what areas are in need at a certain time), it can be a time-consuming and demanding project, and it will definitely test the limits of your sense of adventure. You will be immersed in a whole new culture and expected to follow it as a citizen. Contrary to popular belief, an English teacher in another country is a far cry from being a tourist.

Your resume should be viewed and handled as if it is an airline ticket to your destination of choice. This may just be a piece of paper with words on it, and it may not reveal who you are personally but it is the only means by which you are going to get to the interview (your destination) so in that regard it is just as important as the interview is. Therefore you need to use this document to gain the reader’s trust and not provide any source of hesitation.

As a former employer I can tell you that when I was hiring I often hoped there were mistakes or things that just didn’t strike me right in the massive stacks of resumes that I would have to go through for different positions. These would allow me to toss that applicant out of sight and out of mind, moving through the pile faster, and narrowing down the interview pool. So these should not be view as mainly a way to stand out in a good way, but rather a way to not stand out in a bad way. No grammar errors, missing punctuation, funny words/wordings, contrived language, outlandish claims! Simply put what you are on paper in a concise, correct, logical form that doesn’t sound like a sell job but rather like an “about the author.”

There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market.
   
The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he has to do the next best thing, which is to get testimonials from his past clients.

Testimonials are living statements from past customers or clients which states that they were satisfied by the product/ service. Every business must have testimonials to be able to stand out in the ever crowded markets.

There are many benefits of having testimonials. Here are some of them.

Testimonials appease the target market

Testimonials usually lessen the doubts of the target market. There are a lot of scammers and con artists nowadays, and this has turned the market into a fearsome one. Credible testimonials provide security to the people who are eyeing at a certain product or service. The provision of testimonials gives people a much more relaxed attitude towards a product or service.

Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.

But cold calling is an art-form. It can be daunting, it’s always a lot of work, and you always need to make a good impression. So you need to do it right. Following are some tips which will help you do just that.

1) Record everything

Always write down all details of every phone call. Write down any names and titles you learn. Not just the name of the person you’re trying to contact. The receptionist's name can be vital to remember as they're often gatekeepers. Write down when you called, and when you said you'd call back.

2) Use a database or spreadsheet to record everything

You’ll never manage by hand, and Excel spreadsheets aren’t user friendly in the long term. If you’re prepared to invest in a real CRM (Customer Relationship Management) tool, that’s a great idea. If not, you there is a cheaper alternative. I created my own database using Microsoft Access. Visit http://www.divinewrite.com/downloads/contacts and jobs.mdb to download a 208KB working copy for FREE. You’ll need Microsoft Access 2000 to run it. I’m no database expert, so it’s not a work of art. It’ll certainly get you started though. (TIP: When using the database, press Ctrl + ; to enter today’s date.)

What a wonderful invention it is, this thing we call the Internet!

If you would just take your time to know your way around, you could discover a lot of premium products and services being offered for free.  What's best is that there is a seemingly endless number of these wonderful finds, what with the Internet being a vast network of constantly evolving ideas and all!

Among these magnificent benefits is the chance to be able to promote your business, any business, online, free of charge!  It doesn't matter if your enterprise is a purely online or offline venture, the World Wide Web is home to a great number of marketing opportunities that you could avail of, with no damage to your business' budget whatsoever.

Advertising can be a big problem otherwise.  A lot of companies reserve a big chunk of their budgets to cover marketing expenditures.  Sometimes, these gambles pay off, but there are occasions when they fail miserably, putting to waste some good money that could have been used in other areas of development for the business involved.