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Some guru sells his program because he has 60 ways of marketing.  One Dentist was asked about his marketing he said he had 100 ways and use them all. Well I came up with 66 so far. I will work on more sometime after tax season or you can email me with ones I might have missed.


The true is you can’t use them all. Some are too costly for many of us. Some won’t work. Try as many as you like and find the ones that work and work them till they stop working or you stop working, whichever comes first.

Here they are:

1.    Direct to Consumers
2.    Party plan
3.    Rack Jobbers
4.    Wholesalers
5.    Mail Order House
6.    Resident Buyers
7.    Fairs and Exposition
8.    Chain Stores
9.    Discount Stores
10.    Lease Departments
11.    Supermarkets
12.    Free Publicity
13.    Sales People
14.    Franchising
15.    Co Party
16.    U.S. Government
17.    Direct Mail
18.    Co-op Mailing
19.    Trade shows
20.    Advertising Specialties
21.    PX’s
22.    Premiums

Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country.

You want your flyers to travel all over town, only you'd    probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps can you take to avoid this?

Here's a few hints and tricks to help your flyers avoid the trash:

1. Don't miss the boat before you start. Double-check local
Fresher's week and 2005/06 term dates with your local universities, as they vary nationwide.

2. Make sure there's a reason for students to keep your  flyers. Can you include a drinks' promotion, discount or special offer in the copy?

 Your Passport To The World - Teaching English Abroad
 Teaching English in a foreign country can be an incredible challenge... and it can also be one of the most fulfilling experiences you'll ever have. Living abroad, absorbing the culture of another people, and using your native English knowledge to enlighten your students are all wonderful aspects of this rewarding career.

But before you take the plunge and sign up for a job overseas, there are a few things you should consider about yourself and your intended path. Keep in mind... not everyone is cut out for a job like this!

Teaching English in another country is not just a job. It's also a lifestyle choice. Regardless of where you choose to teach (and sometimes, your choices may be limited by what areas are in need at a certain time), it can be a time-consuming and demanding project, and it will definitely test the limits of your sense of adventure. You will be immersed in a whole new culture and expected to follow it as a citizen. Contrary to popular belief, an English teacher in another country is a far cry from being a tourist.

Your resume should be viewed and handled as if it is an airline ticket to your destination of choice. This may just be a piece of paper with words on it, and it may not reveal who you are personally but it is the only means by which you are going to get to the interview (your destination) so in that regard it is just as important as the interview is. Therefore you need to use this document to gain the reader’s trust and not provide any source of hesitation.

As a former employer I can tell you that when I was hiring I often hoped there were mistakes or things that just didn’t strike me right in the massive stacks of resumes that I would have to go through for different positions. These would allow me to toss that applicant out of sight and out of mind, moving through the pile faster, and narrowing down the interview pool. So these should not be view as mainly a way to stand out in a good way, but rather a way to not stand out in a bad way. No grammar errors, missing punctuation, funny words/wordings, contrived language, outlandish claims! Simply put what you are on paper in a concise, correct, logical form that doesn’t sound like a sell job but rather like an “about the author.”

There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market.
   
The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to them by people whom they know. But most of the times, this is not an option that is in the hands of the business owner, he has to do the next best thing, which is to get testimonials from his past clients.

Testimonials are living statements from past customers or clients which states that they were satisfied by the product/ service. Every business must have testimonials to be able to stand out in the ever crowded markets.

There are many benefits of having testimonials. Here are some of them.

Testimonials appease the target market

Testimonials usually lessen the doubts of the target market. There are a lot of scammers and con artists nowadays, and this has turned the market into a fearsome one. Credible testimonials provide security to the people who are eyeing at a certain product or service. The provision of testimonials gives people a much more relaxed attitude towards a product or service.

Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.

But cold calling is an art-form. It can be daunting, it’s always a lot of work, and you always need to make a good impression. So you need to do it right. Following are some tips which will help you do just that.

1) Record everything

Always write down all details of every phone call. Write down any names and titles you learn. Not just the name of the person you’re trying to contact. The receptionist's name can be vital to remember as they're often gatekeepers. Write down when you called, and when you said you'd call back.

2) Use a database or spreadsheet to record everything

You’ll never manage by hand, and Excel spreadsheets aren’t user friendly in the long term. If you’re prepared to invest in a real CRM (Customer Relationship Management) tool, that’s a great idea. If not, you there is a cheaper alternative. I created my own database using Microsoft Access. Visit http://www.divinewrite.com/downloads/contacts and jobs.mdb to download a 208KB working copy for FREE. You’ll need Microsoft Access 2000 to run it. I’m no database expert, so it’s not a work of art. It’ll certainly get you started though. (TIP: When using the database, press Ctrl + ; to enter today’s date.)

What a wonderful invention it is, this thing we call the Internet!

If you would just take your time to know your way around, you could discover a lot of premium products and services being offered for free.  What's best is that there is a seemingly endless number of these wonderful finds, what with the Internet being a vast network of constantly evolving ideas and all!

Among these magnificent benefits is the chance to be able to promote your business, any business, online, free of charge!  It doesn't matter if your enterprise is a purely online or offline venture, the World Wide Web is home to a great number of marketing opportunities that you could avail of, with no damage to your business' budget whatsoever.

Advertising can be a big problem otherwise.  A lot of companies reserve a big chunk of their budgets to cover marketing expenditures.  Sometimes, these gambles pay off, but there are occasions when they fail miserably, putting to waste some good money that could have been used in other areas of development for the business involved.

Writing an article doesn't just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.

The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can't seem to get their creative juices flowing. 

Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article. 

So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.

1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone's ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it's the development of the idea that makes it unique.

2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.

1. Negotiate
Have you noticed that some people seem to always get the best deals?  Yeah, you pay full price and think you did OK until they show up with the same thing, only they  paid several hundred dollars less.  It really get your goat!  How do they do it?  They're not afraid to ask for an extra discount.

Yep,  don't sell yourself short because you didn't ASK the next time your advertising rep makes an appearance!  Even if you're already getting a discount, ask for a bigger one.  You have not...because you ask not.

2. Trim
Bigger is always better...or is it?  When it comes to advertising, don't be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn't mean you'll be trimming the results!

3. Exploit the Freebies
What's the difference between advertising and publicity?  ...who's doing the talking. Yeah, when you sell yourself, it's advertising.  When someone else is selling you, it's publicity...and it generates credibility and interest that you don't want to miss out on.

Advertising a product, service, or any undertaking, such as a website for example, has always been a pain in the wallet.

I have been a follower of the free advertising mode, incidentally.

I would like to share with you two of the strategies I've used in getting free advertising.

The first strategy is to advertise in free but well-visited web sites.

Here are four things you should keep in mind as you build your company’s brand:

1)                  Own the “Significant Thing”:  Dole tried to be all things to all people spend your time focusing on a single clear message.  Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for decades.

2)                  Consistency is key:  consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy.  Coca-Cola it is one of the most recognized brands in the world because they haven’t changed in decades.  Make sure your brochures, website, Direct mail, and all the other advertising have the same feel and message.

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.

To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.